John M. Keller
Professor, Instructional Systems and Educational Psychology
Keller is best known for the ARCS ("Attention, Relevance, Confidence and Satisfaction") model of instructional design, which he first introduced in 1979. The ARCS Model of Motivation is a widely adopted framework in instructional design that focuses on enhancing learners’ motivation to engage with educational content. ARCS stands for Attention, Relevance, Confidence, and Satisfaction—four key elements Keller identified as crucial for sustaining learner motivation.
Keller, J. M. (2010). Motivational Design for Learning and Performance: The ARCS Model Approach. New York: Springer.
Theall, M., & Keller, J. M. (2018). Where There’s a Will : Motivation and Volition in College Teaching and Learning, TL 152. John Wiley & Sons, Incorporated.
Gagne, R.M., Wager, W.W., Golas, K.C., & Keller, J.M. (2005). Principles of Instructional Design, 5th Ed. Belmont, CA: Wadsworth/Thomson Learning