Juho Hamari

Dr. Juho Hamari is a professor of gamification at Tampere University in Finland and leader of the Gamification Group.

Hamari holds a Master of Philosophy in Information Systems and a Ph.D. in Economics. He was given the titles "Information Systems Scholar of the Year" by the Finnish Society for Computer Science and "Emerging Virtual Scholar" by the American Educational Research Association (AERA).

Hamari has worked as a consultant for a number of different companies, advising them on game design, marketing, behavioral economics, and gamification.

Some of his most recent journal publications include:

• Korkeila, H. & Hamari, J. (2019). Avatar capital: The relationships between player orientation and their avatar’s social, symbolic, economic, and cultural capital. Computers in Human Behavior, 102, 14-21. https://doi.org/10.1016/j.chb.2019.07.036

• Alha, K., Koskinen, E., Paavilainen, J., & Hamari, J. (2018). Why do people play location-based augmented reality games: A study on Pokémon GO. Computers in Human Behavior, 93, 114-122. https://doi.org/10.1016/j.chb.2018.12.008

Video:

• Gamification, Tampere University

Websites:

• Personal Website

• Google Scholar

• Semantic Scholar

• Twitter